Shiho Yokoyama (photo by Michael Holmes) is a Tokyo-based communications designer at Concent, Inc. She has worked in print and digital design in and outside of Japan.
Currently she is working on a 'documentary book' about PROTO, a temporary building project in Tokyo. She is also involved in a project for a Sake brand called Sakebu, which promotes Japanese Sake abroad.
If there was one piece of art you could feature in, which would it be and why?
I would love to be one of Henri Matisse's cut-outs. I adore the dynamics and colors of his series.
Who inspires you and why? An artist, a family member, someone current or historical?
My boyfriend, who is a design consultant. I learned a lot about business, design and communications through him. I also get inspired by my family, colleagues, ex-schoolmates, clients, musicians, artists - a range of completely different individuals.
What are your cultural aspirations? What do you still want to see, do and achieve?
I would like to work with a wider range of people - from different backgrounds, disciplines, and walks of life.
What are your favourite cultural cities in the world and why?
Tokyo, London and Amsterdam. I’m a little biased because those are the cities I’ve lived in, but those cities are filled with creative people from various fields. I think that the people living in these cities makes it cultural, interesting and creative.
What are you up to at the moment and where can we find it?
For the past six months, I got together with friends and ran different creative activities in a four-storey building in Tokyo called PROTO. That project has just finished, so I’m currently creating a documentary book for it. I’m also taking part in a project that my friend founded called Sakebu, which promotes Japanese Sake abroad.
The blog of my studio: http://sustoco.concentinc.jp/ (Japanese Only)