Ross Urwin and Darrel Best

Creative Directors at Infrastructure Hong Kong
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Ross Urwin and Darrel Best

With long-standing posts at several luxury international retailers, Ross has been a key player in rejuvenating and reinventing the retail icons. During his early career in visual arts, Darrel developed an innate understanding of the story telling process and clear visual communications. As founders and directors of Infrastructure, Ross and Darrel curate a 360-degree brand experience for a discerning list of clients. Their extensive knowledge of the intermediate and luxury industry and intuitive understanding of design, trend forecast, and market direction have enabled them to collaborate with a pre-eminent list of international clients. A recent portfolio highlight is China’s pioneering annual design event, Design Shanghai, a platform initiated in 2014 to showcase the best of international design brands and local Chinese talent. Travelling extensively, Ross and Darrel value experiencing the vibrant cultural encounters the world has to offer.

Q&A

If there was one piece of art you could feature in, which would it be and why?

Both of our responses center around the sensorial effect of color. Examples are the encompassing colors and luminous tranquility of Rothko, Rust and Blue that emote an overall calmness would be Darrel’s choice whereas for me it would have to be the vibrancy of the Raphael cartoons.

Who inspires you and why? An artist, a family member, someone current or historical?

Abstract thinkers of our time who have reshaped the artistic, political, scientific and literary landscapes. Favorites include, Einstein, Kafka, Darwin, Bergman.

What are your cultural aspirations? What do you still want to see, do and achieve?

Culture adventures are the most enriching source of inspiration. The inexhaustible joy for us is Travel. We both share an appetite to grow and experiencing diverse cultural differences is key to this self expansion.  

What are your favourite cultural cities in the world and why?

Petra, Jordan and  Bakatapur , Nepal are among our favorites. It's the commitment to architecture, art, town. planning and a clear essence of cultural identity. Other modern day inspiration comes from London, New York and more recently due to LA.

What are you up to at the moment and where can we find it?

As Creative Directors at Design Shanghai, we are working on the plans for the 2016 show: features, seminar content, F&B, installations and collaborations. Now in it’s third year the show is growing in reputation and calibre at an exciting time for the design scene in China. Other upcoming projects involve branding and repositioning various international brands, product development and range architecture, as well as the launch and design of a US showroom toward the end of the year.

Ross Urwin and Darrel Best's
2015 nominees

Picasso 1932 – Love, Fame, Tragedy at Tate Modern (opening 2018)

Picasso 1932 – Love, Fame, Tragedy at Tate Modern (opening 2018)

Exhibitions and Programming London
Guggenheim Bilbao

Guggenheim Bilbao

Architecture and Spatial Design Bilbao
Mat Collishaw: Thresholds at Somerset House

Mat Collishaw: Thresholds at Somerset House

Eat and Drink London
Balenciaga: Shaping Fashion at the Victoria and Albert Museum

Balenciaga: Shaping Fashion at the Victoria and Albert Museum

Shop London
Museum of Modern Art, New York

Museum of Modern Art, New York

Digital Experience New York