I am three in one: brand strategist, organizational psychologist and entrepreneur.
Currently I am CEO and founding partner of Sasserath Munzinger Plus a transformational branding firm and United Digital Group, one of the leading brand tech businesses as well as senior advisor to gut.org and Co-Founder of Unternehmerschule @ ESCP. Former CEO of Publicis Sasserath and Head of Strategy at BBDO. And I love travel, art, the good stuff and gas stations..
If there was one piece of art you could feature in, which would it be and why?
I adore the works of Mimmo Rotella - being part of one of his décollage would be incredibly fun.
Who inspires you and why? An artist, a family member, someone current or historical?
I see inspiration everywhere. I love to travel, to see new places, new cultures, new people. My most quirky piece of inspirations is gas stations – I am just mad about gas stations.
What are your cultural aspirations? What do you still want to see, do and achieve?
I want to travel to so many places, some that I’ve seen already, some that I havn’t been to. And I like the act of getting there. Sometimes it’s just about the journey...
And to achieve? A good question. It made me think: a transformational space.
What are your favourite cultural cities in the world and why?
Paradox places – where cultures clash. In Europe it’s definitely Istanbul, Lisboa and London. Abroad, it’s definitely Singapore and New York. All time classics, but still with a lot a tension and stimulation.
What are you up to at the moment and where can we find it?
At the moment I'm busy travelling.