John Varoli

PR Managing Director New York
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John Varoli

John Varoli is the founder of the eponymous firm John Varoli PR, with clients in the arts and luxury sectors. Before working in PR, John had a 15-year career as a journalist  which included writing for the New York Times, the International Herald Tribune, Bloomberg, Reuters TV, The Art Newspaper, and Art & Auction.

Q&A

If there was one piece of art you could feature in, which would it be and why?

It would be a painting that was actually stolen from the Hermitage called 'Pool in a harem' by Jean-Leon Gerome – because I'm devilishly curious as to what life was like in an Islamic harem... mere curiosity. I wrote about this mysteriously stolen painting for the New York Times.  

Who inspires you and why? An artist, a family member, someone current or historical?

My family is from Tuscany, and for them Michelangelo and Leonardo da Vinci were sacred names. They were the first two artist I learned about.

What are your cultural aspirations? What do you still want to see, do and achieve?

I am keen to discover and promote exceptional artistic talent.

What are your favourite cultural cities in the world and why?

Dresden, because it is a former royal capital with amazing museum collections, yet it seems that western Europe has entirely forgotten about it. Most tourists in fact are Russians and Ukrainians.

Berlin is an amazing mix of East-West, North and South cultures - so cool, relaxed and non-commercial.

Dallas has a young culture scene, but nevertheless, it's extraordinary to find such a large cultural center outside of the major cities on either coasts of the USA.

London, because it's an amazing mix of all the world's cultures - a true global capital.

What are you up to at the moment and where can we find it?

Here in New York City we are helping relaunch the famous Ziegfeld Club, which is a private foundation created in 1933 to help women in the performing arts. We have an event on April 27, and events will continue throughout September.

John Varoli's
2015 nominees

Pushkin Museum

Pushkin Museum

Exhibitions and Programming Moscow
Dallas Museum of Art

Dallas Museum of Art

Architecture and Spatial Design Dallas
Picasso 1932 – Love, Fame, Tragedy at Tate Modern (opening 2018)

Picasso 1932 – Love, Fame, Tragedy at Tate Modern (opening 2018)

Eat and Drink London
The Dali Museum

The Dali Museum

Shop St Petersburg, Florida
Anselm Kiefer solo exhibition, State Hermitage Museum

Anselm Kiefer solo exhibition, State Hermitage Museum

Digital Experience Saint Petersburg