Imran Hussain is Editor-in-Chief of The Hotel Culture, a trending and review site that democratises travel by working with contributors from the art, design, architecture, music and brand worlds, as well as providing insight and opinion into hotel brand marketing strategy. He is also Director at THC/ Endeavour - a collaborative marketing communications agency that works across multiple disciplines. His previous work within the boutique hotel sector has included being Marketing Director for brands including myhotels group and the Great Northern Hotel.
If there was one piece of art you could feature in, which would it be and why?
The Scream, I’ve always found it horrifying, amusing, entertaining and quite energetic - for something to achieve all of the above - is pretty steller.
Who inspires you and why? An artist, a family member, someone current or historical?
Frank Gehry, I love his organic shapes offset against the metallic materials. I think he has the eyes and the ears of this generation architecturally.
What are your cultural aspirations? What do you still want to see, do and achieve?
I’m very passionate about culture and commerce, so the far flung places that are so undercurrent. They’re the ones that graduate into pop culture when art becomes lifestyle.
What are your favourite cultural cities in the world and why?
I love what’s happening in Miami at the moment, I think the Design District and Wynwood is exciting – its that tipping point where art turns to commerce. Also, I’m enjoying Downtown LA, I think its really having its day in the sun, and again we’re seeing what artisan culture does when its at its best.
What are you up to at the moment and where can we find it?
I’m editing trending and review site http://thehotelculture.com/ whilst running an agency that’s about to deliver a cultural programme into a high-end retail store. We’re also working on redefining what a members club can be today – more to come. Adding to that, I'm very excited about a brand new travel platform that’s really beginning to understand why we travel, what drives our choices.