Alex Homfray

Director at BOP Consulting London
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Alex Homfray

Alex is a director at BOP Consulting, an international consultancy specializing in culture and creative industries. He helps his clients to write policies, make investment decisions and deliver major projects.

Some of his recent assignments include writing the Art and Culture Strategy for the London 2012 Olympic Park, helping the Smithsonian Institution plan its first museum outside the USA, and leading a year-long research study to document the economic and social impact of Glyndebourne Opera.

Q&A

If there was one piece of art you could feature in, which would it be and why?

Fia Backstrom’s Studies in Leadership project brought together politicians, curators and artists to explore how they communicate new ideas and persuade people. I’d love to have been involved, as that’s the world I live in now. One of Fia’s prints is on my office wall.  

Who inspires you and why? An artist, a family member, someone current or historical?

Geoff Marsh, the man behind David Bowie Is and other hit shows at the V&A Museum. At the start of my career we planned many cultural buildings together. Geoff taught me how to combine big vision with hard analysis, to get major projects off the ground. 

What are your cultural aspirations? What do you still want to see, do and achieve?

One day I will finish my music compositions. Life always gets in the way!

What are your favourite cultural cities in the world and why?

I like cities like London and New York that seize you, shake you up and challenge you to have a go if you’ve got what it takes. And I like cities that immerse you in a unique design sensibility. Marrakech and Tokyo are great examples. In both cities you are surrounded by busy, inventive yet harmonious detailing: on buildings and billboards, in magazines, on food dishes and packaging, on clothes and curtains. 

What are you up to at the moment and where can we find it?

Quite a lot! At BOP we deliver over 100 projects each year. I lead all of our cultural buildings projects: last year that meant 20 projects with a total investment value of £750m. There’s plenty of content, including a great blog, at www.bop.co.uk    

 

Alex Homfray's
2015 nominees

Balenciaga: Shaping Fashion at the Victoria and Albert Museum

Balenciaga: Shaping Fashion at the Victoria and Albert Museum

Exhibitions and Programming London
Whitworth Art Gallery

Whitworth Art Gallery

Architecture and Spatial Design Manchester
Wallace Collection

Wallace Collection

Eat and Drink London
Picasso 1932 – Love, Fame, Tragedy at Tate Modern (opening 2018)

Picasso 1932 – Love, Fame, Tragedy at Tate Modern (opening 2018)

Shop London
Museum of Modern Art, New York

Museum of Modern Art, New York

Digital Experience New York